Comparison is your superpower

Filters, specs, prices, reviews, availability — you've made it easy for customers to see everything side by side. That infrastructure is incredibly hard to build and you've nailed it. But there's a moment where the customer has narrowed it down to five options and still isn't sure. That's where guidance comes in.

What Femtielva adds

A guidance layer on top of your existing catalog. A visitor searching for TVs doesn't just get 400 results with filters — they get a few relevant questions: what's the room like, how far is the sofa, what do you mostly watch? Then a shortlist with clear reasoning for why these three fit, and what they'd trade off between them. Your data, your platform, your trust — with a guided path to the final click.

• Use-case matching layered on top of your existing filters and specs
• Guided search that narrows results through questions customers actually care about
• Customer intent data by category and segment — what visitors need, not just what they filter on
• A guided experience that keeps visitors on your platform through the entire decision

The result

Higher click-to-merchant conversion — because visitors click through with intent, not just curiosity. Richer data for merchant partners — what their customers actually need, not just what they looked at. And a user experience that gives customers a reason to start here, not on ChatGPT.